Local market research
Research the block, not the country.
When a decision is tied to one location — a site, a catchment, a neighbourhood — the useful data comes from people who would actually be affected by it. Ortwort lets you put a question in front of exactly that group.
You draw the area, ask the thing you need to know, and get answers from people inside it. No panel to buy, no agency to brief.
The gap between a national panel and a €5,000 study
Traditional market research tends to come in two sizes. A national panel is quick and affordable but answers at the wrong resolution — it tells you what the country thinks, then you hope your street is average. A commissioned study gets you local depth but takes weeks and costs four figures, which is a lot for what is often a single question: is there demand here, or not?
Most location decisions don't need a full study. They need a fast read from the specific people who'd walk past the door. That's the narrow job Ortwort does.
It won't replace footfall data, a proper feasibility study, or your own numbers — and it doesn't claim to. Treat the result as one early signal among several.
How it works
Set up a study area and a question in a couple of minutes.
- 1
Write the question that decides the call
Usually one question — would you use this, how often, what would change your mind. Single or multiple choice, a 1–5 scale, a rating, a number, or short text.
- 2
Draw the catchment area
A radius around the site you're weighing up, or a district you trace by hand. Only people inside it can answer — for example a 600 m circle around a shortlisted retail unit.
- 3
Collect responses from people on the ground
They reach the survey through ortwort or a link you share locally. Their device confirms they're inside the area first — no account needed. Exact coordinates are never stored.
- 4
Analyse the responses
Live percentages and counts as they come in. Thin areas stay hidden until enough people have answered. Export the raw data as CSV, JSON or PDF on the Pro plan.
Where a local read helps
Retail site selection
Ask the area around a shortlisted unit whether they'd shop there, and for what.
Choosing between two locations
Run the same question in both catchments and compare the local sentiment directly.
Testing a new neighbourhood for a service
A cleaning, repair or tutoring business checking whether a nearby area has demand before marketing into it.
Finding the gap
Ask people what they think is missing around a specific block — a quick way to spot an underserved need.
Frequently asked questions
What is local market research?+
Research focused on a specific place — a catchment area, a neighbourhood, the streets around a potential site — rather than a whole city or country. The point is to hear from people who would actually be customers of that location.
How is this different from an online panel or an agency study?+
A panel samples nationally and can't isolate one catchment. An agency study can, but costs four figures and takes weeks. Ortwort targets the exact area and returns a fast read for the price of a small credit pack.
How many responses do I need?+
It depends on the area and how close the decision is. You set a response goal when you publish. Small, tightly-drawn areas fill more slowly than wide ones — a trade-off between precision and speed.
Can I target a precise catchment area?+
Yes — a radius around a point, or a boundary you draw by hand. Eligibility is checked against that shape by the respondent's device.
Can I export the data?+
The dashboard shows live aggregates for everyone. CSV, JSON and PDF export of the underlying responses is part of the Pro plan.
Is the result statistically representative?+
No. It's indicative local sentiment, not a representative sample. Use it alongside footfall data and your own analysis, not as a standalone forecast.
Read the catchment before you commit
Free to start. Draw the study area, ask one question, and see what the people there say.